There seems to be a significant shift in recent years in strategic thinking about why and when a technology companies should consider building or joining an ecosystem, that is, a network of partners, third party vendors, evangelists, and plug-ins providers that revolve around the company’s core technologies and product offerings. In the past, only large, established technology companies like Oracle, Microsoft, IBM, Accenture or TCS talked about building and growing an ecosystem. But the rise in prominence of such ecosystems has given popularity to the idea that having a value- adding network of partners and collaborative organizations can be an important competitive advantage.